American brands have a new image problem
Economist - 5/19/2025 9:12:39 PM - GMT (+3 )
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Economist - 5/19/2025 9:12:39 PM - GMT (+3 )

For decades America’s soft power put the wind in the sails of its companies as they ventured abroad. When the Berlin Wall fell, Coca-Cola sent lorries emblazoned with its logo into East Berlin, handing out free drinks to the amassing crowds. Sales soon soared, as consumers in the former communist state chugged enthusiastically on the sugary icon of American capitalism.
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