A Vietnamese restaurant recently went viral for launching a new dish – bubble tea beef noodles – in a bid to take advantage of the popularity of tapioca pearl milk tea.

There is no questioning the crazy popularity of bubble tea not only in Asia, but around the world. There is just something about the tapioca pearl-infused milk tea that has most people coming back for more, so it’s easy to understand why many businesses try to tap into this popularity to attract new business. The latest example is Yu Tang, a Vietnamese restaurant based in Hanoi that recently launched a new dish that combines milk tea, tapioca pearls, thick noodles and slices of cooked beef. Inspired by Taiwan’s popular milk hot pot, the new dish has been drawing a lot of attention online.