Sokusekisai Oyama, aka Japan’s Instant Ramen King, has made a lucrative career out of eating instant noodles at least once a day for over three decades.

Instant noodles, better known as cup noodles in Japan, are a big deal in the land of the rising sun. There are literally hundreds of different types, from the cheap variants you can find at your local grocery store to gourmet versions with actual toppings like dehydrated meat and vegetables. They are by far the most popular instant meal in Japan and virtually everyone loves them, but no one loves them as much as Sokusekisai Oyama, the man known as the ‘Instant Ramen King’. A former illustrator with a degree in engineering, Oyama gave up his career to dedicate himself to what he loved most – eating noodles and becoming a professional cup noodle critic. The 65-year-old man claims he has eaten at least one serving of instant noodles and a total of over 10,000 cups of noodles over the lainst 30 years.