Fillico Jewelry Water is a Japanese company known for selling one of the most expensive bottled waters in the world, with exclusive limited editions selling for up to $10,000 per bottle.

Water is one of the most basic human needs, so marketing and selling it as an ultra-luxury product is a pretty big challenge, even among the snobbiest of snobs, but a Japanese company proved it can be done successfully. Launched in 2005, Fillico Water set out to create a complete luxury experience that would make people reach for their wallets and pay obscene amounts of money to have it. Using some of the purest mineral water in Japan wasn’t nearly enough, so they put a lot of work into the design of the packaging, which was marketed as a work of art in itself. Somehow, they made it work, and today Fillico Jewelry Water is one of the most sought-after ultra-luxury bottled water brands in the world, with prices surpassing $1,000 per liter and even several thousand for limited edition offerings.