A Chinese man reportedly needed emergency surgery after rupturing his facial artery by incessantly picking his nose.

The man’s bizarre case was shared online by his wife in the form of a short clip documenting his experience in the hope that it may dissuade other avid nose-pickers from indulging in their favorite pastime too much. Hailing from Xianyang City, Shaanxi Province, the unnamed man had reportedly always loved picking his hose. Whether he was standing, sitting down, or lying in bed, he would always be exploring his nostrils with a finger. Only recently, his obsession with nose-picking came back to bite him. One day, while picking his nose as usual, the man triggered a serious nosebleed that simply couldn’t be stopped, despite his and his wife’s best efforts.