Japanese fashion brand JennyFax has been getting a lot of attention for its newest line of hair accessories, made up of a pair of women’s panties with a hair clip glued to them.

Most people would only wear underwear on their heads as a joke or a dare, but if unconventional fashion brand JennyFax has anything to say about it, wearing women’s panties in one’s hair will soon become a fashion statement. The Japanese brand took a pair of silky women’s underwear, glued a metal hairclip to them, and created an original accessory that was sure to get people talking. Aptly called “panty ribbon bow,” the new hairclip comes in three colors -black, pink, and blue – and is priced at an eye-watering 17,600 yen ($119).