A broke Frenchman was able to cover the cost of his wedding by selling advertisements on his tuxedo jacket to 26 startups and becoming a human billboard.

French salesman Dagobert Renouf had long been dreaming of marrying his then-fiancée, Anna Plynina, but he was too poor to afford a proper wedding. To put it plainly, he was completely broke and on the verge of homelessness. But that was no reason to deprive his beloved of the wedding she had been dreaming of. Back in July, he posted on X, announcing that he had decided to try and cover the expenses of his nuptials by becoming a human billboard. Any company willing to promote their products or services was willing to buy a slot on his suit jacket. His post went viral, and he ended up with 26 brand names on his jacket and a total of $10,000 in advertising fees.